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The Big Lie: Why Outlandish Fabrications Can Fool Us

Roy M. Avila
3 min readMay 2, 2024

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The idea that “the bigger the lie, the more they’ll believe you” might seem counterintuitive. Surely, a blatant falsehood would be easier to spot than a subtle one. However, this cynical statement, often attributed to Nazi propaganda minister Joseph Goebbels (though there’s no concrete evidence he actually said it), taps into a complex phenomenon known as the “Big Lie” technique.

The bigger the lie, the more they’ll believe you.

There are several reasons why a whopper of a lie can sometimes be more believable than a small one. Firstly, sheer audacity can disarm skepticism. We tend to assume people wouldn’t risk telling a massive, easily disproven lie unless there was some truth to it. A small, believable lie might raise suspicion, whereas a fantastical one throws us off guard. Imagine someone claiming they saw a talking cat. You’d likely scoff. But what if they claimed they were abducted by aliens and taken to a distant planet inhabited by blue, telepathic felines? The absurdity might make you pause and wonder if there’s a kernel of truth, however outlandish.

Topics of discussion:

  • Audacity (highlights the disarming effect of a big lie)
  • Repetition (emphasizes the power of constant reinforcement)
  • EchoChambers (focuses on the role of isolated information flow)
  • Skepticism (promotes the importance of questioning information)
  • Community (underscores the influence of social groups on belief)

Repetition is another key factor. The Big Lie thrives on constant reinforcement. The lie starts to feel familiar, even normal, by bombarding people with the same fabricated story. Imagine a news channel relentlessly reporting a demonstrably false story. Over time, some viewers might question their memory or judgment, especially in echo chambers, where people are only exposed to information confirming their beliefs.

Our cognitive biases also play a role. Confirmation bias makes us seek information that confirms what we already believe while ignoring evidence makes us more receptive to a Big Lie that aligns with our worldview, even if it’s far-fetched. Additionally, a constant barrage of information can overwhelm our capacity for critical thinking, making it easier to accept a simple, albeit false, narrative.

Social factors further muddy the waters. People often rely on the opinions of others to form their own beliefs. If a group they trust starts repeating a Big Lie, they may be more likely to believe it, even if it seems outlandish. The fear of being ostracized for questioning the dominant narrative can be a powerful motivator.

However, the Big Lie is not foolproof. Here are some things that can help us avoid falling victim to it:

  • Fact-checking: Don’t rely on a single source of information. Verify claims through reputable sources before accepting them as truth.
  • Critical thinking: Ask questions, consider alternative explanations, and be wary of information that seems too good (or bad) to be true.
  • Media literacy: Be aware of propaganda techniques and how they are used to manipulate public opinion.

Ultimately, the best defense against the Big Lie is a healthy dose of skepticism and a commitment to seeking out the truth, even when it’s uncomfortable. By being discerning consumers of information and actively engaging in critical thinking, we can protect ourselves from being fooled by even the most outrageous lies.

#BigLieTechnique #CriticalThinking #MediaLiteracy #PropagandaAlert #FakeNews #FactCheck #TruthSeekers #ConfirmationBias #Disinformation #BeSkeptical

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Roy M. Avila

A technology enthusiast and an advocate long time promoter towards a healthy wellness lifestyle.